GlitzyLadies

Glitzyladies.com has now been in business for one year.  So what has this year taught me?   For starters, e-commerce is harder than it looks.  Google and Yahoo marketing pages are still somewhat of a mystery in terms of getting Glitzyladies’ name near the first page.  Word-of-mouth marketing is important as are some of the more traditional marketing methods such as catalogs and trade shows.  It has also become clear that niche marketing is perhaps more important than offering a variety of products.  With that in mind, I have decided to focus on jewelry and jewelry related products as we grow in 2008.  Unique, pretty jewelry sells whereas pocketbooks and belts sell much more slowly.  I’ve also decided to offer bridal jewelry as a subset within the general jewelry category.  Do you have any thoughts on this?  I’d love to hear your comments about my new direction.